For next week ↓

For posterity ↓

<aside> 🖐️ We’ll be starting out on Zoom! Such is life. You can access the meeting room here.

</aside>

Today


Your instructor


I apologize in advance.

A person

My name is Michael Fehrenbach. I use he/him pronouns. Please call me Michael!

I was born and raised in Seattle, Washington, where I also went to school. I miss it (the Northwest) all the time.

I moved to New York about 13 years ago for work, then lived in London for a spell, came back here, and now am always one-more-bad-winter away from finally heading off to California.

When I’m not working at a computer, you can generally find me with a camera in my hand, on a bicycle (not at the same time), or sitting in the dark of a movie theater (well, pre-pandemic).

How I got here

As a kid, I was always drawing. When I was maybe four, my parents bought us a computer. (This was in the late 80s, mind you. It had a command line.) We’ll call that the start—and since I’ve always been somewhere between creative and technical.

In college, I studied a bunch of things—but then found out you could study design and made that one of them.

When I started working, like everyone else I knew at the time, I was trying to be a print designer. But I sort of immediately fell into digital work, as often I was the most technical one around.

So I worked for a little while in advertising, then a digital agency, then freelancing with Big Dumb Companies. Eventually I started an on-again-off-again relationship with The Museum of Modern Art—where I worked for the better part of the past ten years.

It’s there that I really became a designer and a developer, working on countless versions/parts of moma.org, digital signage, kiosks, in-gallery displays, etc.

Why am I telling you all this? There are a lot of paths one can take in this field, and some don’t even exist yet when you set out on them. This was mine.

You are my first class

…so please bear with me! I am going to try my best.

And to some extent, I’d like to sound this out with you all as we go along. I think the form of our course can, and will, evolve over the semester. Tell me what is working, and what is not.

This is me as my most-used emoji.

This is me as my most-used emoji.

Now you go